• Overview
  • Schedule

Rationale and Objectives of the Programme 

The project on Promotion of Countermeasures Against Marine Plastic Litter in Southeast Asia and India (hereafter referred to as “CounterMEASURE”) was officially launched in May 2019 aiming to identify a region-based model for monitoring and assessment of plastic leakage and pollution reduction targeting land-based plastic leakage entering waterways such as rivers and canals or drainages to the sea. This project, funded by the Ministry of Foreign Affairs (MOFA), the Government of Japan, is implemented by the UN Environment Programme Regional Office for Asia and the Pacific in collaboration with local partners in the region such as line ministries, academia and civil society.

During its one-year implementation period, the project organized a number of technical consultations and expert group meetings in Thailand and India where the methodology for identifying plastic leakage pathways was discussed and emerging know-hows on the science-policy interface on plastic leakage were shared. Data collection and surveys were carried out in 5 cities along the lower Mekong River and 4 cities in India. The project conducted outreach activities with NGOs in India to share findings from local surveys as well as to raise awareness about plastic pollution among citizens. In order to further support the project’s plans and policies on plastic leakage reduction, a capacity mapping was conducted among stakeholders of the Mekong to identify gaps between the fundamental capacity to institutionalize the plastic pollution assessment and the prevailing capacity.

CounterMEASURE has produced to date: 

  • Platform CounterMEASURE: a Geographic Information System (GIS) platform to visualize plastic leakage data and pathways;
  • The region-based approach of plastic pollution assessment and monitoring in rivers in Asia: a conceptual framework for assessment and monitoring of plastic pollution from rivers covering scoping, data collection, analysis, visualization, and communication;
  • Plastic Leakage Pathways: stories of plastic litter entering waterways and rivers, and
  • Groups of universities, researchers, and NGOs in Asia with interest and expertise on subjects related to plastic leakage reduction.

The final stakeholder conference programme, which will be held from 25th to 28th May 2020, will showcase achievements and findings of the CounterMEASURE project during its first phase and preview what is in store for 2020, on its second phase of implementation. The conference aims to highlight key stories and innovative solutions that gained through the project CounterMEASURE. In light of coronavirus (COVID-19) pandemic, the programme will be fully virtual. This digital programme will target and involve wider stakeholders, including policymakers, researchers, engineers, private sectors, civil society groups, through streamed keynotes, breakout sessions, interactive learning, and “ask an expert” sessions with CounterMEASURE technical partners and experts.

What stakeholders can gain?

  • Gain a deeper understanding of plastic leakage pathways in Asia
  • Learn how to implement the assessment and monitor plastic pollution in rivers
  • Study the opportunity and challenges of using emerging technology to stop the plastic leakage
  • Get queries answered by CounterMEASURE Experts
  • Opportunity to join a regional movement that tackles the plastic pollution issue in rivers
  • Enhance networks with experts in the field of marine plastic issues

Register now

CounterMEASURE Conference Programme 

Maximizing opportunity of a virtual setting, this conference will host live learning sessions of the region-based approach to the assessment and monitoring of plastic pollution in rivers, including data collection, leakage pathway analysis, and use of the GIS platform. CounterMEASURE technical experts will explain the key features and use cases, share best practices, walk through technical demos, and be available to answer questions from the audience. Two sessions targeting members of the press/media will be held, in English and Japanese, on Thursday, 28th May 2020.

Duration: 25th to 28th May 2020

Venue: Virtual


  • One streamed keynote on 25th May
  • Maximum 180-minute live connection per day
  • Session modality:
  1. Live session (60 - 120 min): 6 during the week
  2. Workshop (180 min): 1 during the week
  3. Press conference: 1 in English, 1 in Japanese
  • Virtual learning materials, including report, presentation, videos, factsheets will be available.



25 May 2020

Time & Place
Event Details
Live Session 2: Microplastic survey methodology and its finding The module introduces the necessary steps for the implementation, including scoping, data collection, data analysis, and data visualization.

 Fujio Kojima, PIRIKA, Japan
 Shukla Pal Maitra, National Productivity Council (NPC), India

26 May 2020

Time & Place
Event Details
Live session 1: Plastic pollution reduction in rivers in Asia and the Framework of Region- Based Approach The summary of existing research and its challenges will be introduced as a motivation for the project to develop the region-based approach.

 Dechen Tsering, UNEP Regional Office for Asia and the Pacific
 Rumiko Kitao, Ministry of Foreign Affairs of Japan
 Kakuko Nagatani-Yoshida, UNEP Regional Office for Asia and the Pacific
Live Session 3: Plastic leakage survey and its findings and data visualization platform The session shows how plastic pollution assessment was carried out.

 Amit Jain, IRG Systems South Asia Private Limited
 Geoinformatics Center (GIC), Asian Institute of Technology, Thailand
- Kavinda Gunasekara
- Dan Tran
- Rajitha Athukorala
 Pawena Limpiteeprakan, College of Medicine and Public Health, Ubon Ratchathani University, Thailand
Live Session 4: Capacity mapping planning and implementation, and the results Plastic pollution assessment and monitoring and plastic leakage analysis in the field.

 Guilberto Borongan and Huno Solomon K. Mensah, Regional Resource Centre for Asia and the Pacific of Asian Institute of Technology (RRCAP/AIT), Thailand

27 May 2020

Time & Place
Event Details
Live Session 5: Drone and machine learning (artificial intelligence) to combat plastic pollution in rivers Presentations by experts on the current trends of using machine learning to combat plastic pollution.

 Dan Tran, Geoinformatics Center, Asian Institute of Technology, Thailand
 Yoshikazu Miwa, PIRIKA, Japan
 Shin'ichiro Kako, Kagoshima University, Japan
Live Session 6: Strategy and methodology to consider the outreach activity to change the behavior to address plastic pollution issues in India The methodology and lessons learned from outreach activities will be presented.

 Sumangali Krishnan, GA Circular
 Anjali Parasnis, The Energy and Resources Institute (TERI), India
 Akriti Uttam, Society for Development Alternatives (DA), India
 Kavya Arora, Society for Development Alternatives (DA), India
 Chitra Mukherjee, Chintan Environmental Research and Action Group, India

28 May 2020

Time & Place
Event Details
Press Conference Press Conference with experts.

 Representative from the Ministry of Foreign Affairs of Japan (English, Japanese)
 Kakuko Nagatani-Yoshida, UNEP (English, Japanese)
 Atul Bagai, UNEP (English)
 Adam Hodge, UNEP (English)
Workshop: Countermeasure to reduce plastic pollution in Asian rivers - Challenges and opportunities Data collection in the field
Communicating policies and action

 Kakuko Nagatani-Yoshida, UNEP
 Panate Manomaivibool, Mae Fah Luang University, Thailand
 Vatthanamixay Chansomphou, National University of Laos, Lao PDR
 Souvanna Phengsisomboun, National University of Laos, Lao PDR
 Kavinda Gunasekara, Geoinformatics Center, Asian Institute of Technology, Thailand
 KD Bhardwaj, National Productivity Council (NPC), India
 Amit Jain, IRG Systems South Asia Private Limited
 Cheng Wei Swee, AlphaBeta  Adam Hodge, UNEP
 So Nam, Mekong River Commission Secretariat
 Pollution Control Department, Ministry of Natural Resources and Environment, Thailand